Search Engine Optimization (SEO) Search Engine Optimization, commonly known as SEO, is the cornerstone of digital marketing. It revolves around the strategic optimization of websites to attain higher rankings on search engine results pages (SERPs). This involves various techniques, including keyword research, on-page optimization, backlink building, and technical enhancements. Effective SEO not only drives organic traffic but also builds trust and credibility, making it an indispensable aspect of any digital marketing strategy. Social Media Marketing Social Media Marketing is another vital facet of digital marketing that revolves around leveraging social media platforms like Facebook, Instagram, Twitter, and LinkedIn. It involves creating and sharing content, engaging with followers, and running targeted advertising campaigns. Social media provides an opportunity for direct interaction with the audience, allowing businesses to build brand loyalty an...